Products I foundedLive
Business Backwards
Business Backwards is a problem-first learning and planning platform: understand the problem, the audience and the evidence before you build.
Why it exists
Too many ventures start with a solution and work backwards to justify it.
Who it's for
People starting or growing businesses, founders and mission-led builders.
The problem
Building before the idea is validated, researched and planned
The solution
Thirteen principles and a twelve-stage journey, supported by a blueprint, resources and founder contact.
What exists today
- Thirteen principles and a twelve-stage journey
- A readiness assessment and a Blueprint
- Articles, Voice and Resources
- Newsletter and sign-in
- Dream Lab for submitting real problems
- A feedback form for a proposed Business Game (an idea, not a launched product)
Notable decisions
The journey is sequenced progressively — listening, research and validation come before planning and building.
My contribution
- Founded the platform and authored its problem-first framework
- Content strategy and educational journey design
- Information architecture across the ecosystem
- Built through SiteOri
Current stage
Live.
Capabilities shown
- Business development
- Product strategy
- Content architecture