Products I foundedLive
ShekCheck
ShekCheck is a mobile-first tool for understanding Israeli prices in the currency your mind already thinks in.

Why it exists
Doing shekel arithmetic in your head while shopping, eating out or apartment hunting is tiring and error-prone.
Who it's for
Travelers, olim, students, volunteers, visiting family and part-time residents of Israel.
The problem
Understanding what an Israeli price actually means — fast, and with one hand.
The solution
Quick conversion and running purchase totals, with linked tools for comparing and saving prices.
What exists today
- Convert — instant price conversion
- Add It Up — running totals for a purchase or a bill
- Compare and Saved price tools
- Shared Price links
- Accounts, Help and an installable app experience
- Pro and gift options are offered in the product
How it works
Open on the phone → type a price → see it in your currency → add items to a running total or save it.
Notable decisions
Designed around real moments — the shuk, a restaurant bill, a rental listing — rather than an abstract calculator.
What makes it distinctive
Designed around real moments in Israel — shopping, travelling, apartment hunting, eating out or standing in the shuk — so it works fast and one-handed.
My contribution
- Founded the product and identified the problem
- Product strategy and feature planning
- UX/UI for one-handed mobile use
- Designed and built the application
Current stage
Live.
Capabilities shown
- Product strategy
- UX/UI
- Hands-on development
- Accounts & subscriptions